n the United States, the rapid development of the SMS and gambling SMS markets has provided companies with broad opportunities. As an industry leader, TEXCELL MESSAGING LIMITED is constantly strengthening its market competitiveness with its advanced technology, rich experience and flexible solutions.
As the Brazilian gaming market is about to enter a year of integration, TEXCELL MESSAGING LIMITED's Brazilian SMS group messaging service is becoming an important bridge for the gaming industry to communicate with customers. With the gradual improvement of gaming regulations and the deepening of the concept of responsible gaming, SMS, as an instant and efficient communication method, is gradually gaining favor among gaming operators and customers.
As Brazil's gaming industry is about to undergo major changes, the Brazilian Senate made a key decision on December 4 to postpone voting on bills authorizing casinos and bingo halls, legalizing "jogo do bicho" (animal gambling), and allowing horse racing betting and other forms of gambling until 2025. This decision not only affects the future development of the gaming industry, but also triggers extensive discussions on Brazilian gaming SMS, SMS marketing, and the legalization of the SMS market.
As Vietnam's gaming industry is undergoing major changes, Decree No. 147/2024/ND-CP (hereinafter referred to as "Decree No. 147") promulgated on November 9, 2024 has undoubtedly brought profound impacts to the industry and beyond. The decree not only marks a new stage in Vietnam's digital and online gaming ecosystem, but also brings major adjustments to Vietnam's gaming SMS, SMS marketing and the entire SMS market.
As the Philippine gaming industry is changing, the Philippine government is moving forward with plans to shut down all Philippine offshore gaming operators (POGOs). Although President Ferdinand Marcos Jr. has signed an executive order banning POGO operations, as of now, 47 POGO companies are still in operation. Against this backdrop, the Philippine SMS market and gaming SMS marketing have become the focus of attention.
The online gambling industry is growing rapidly, and the United States plays a pivotal role in this transformation
With an in-depth analysis of the international SMS marketing strategy for Black Friday, Texcell has successfully developed a detailed guide to help companies effectively increase brand exposure and sales conversion during this shopping frenzy. Learn how to optimize SMS content, choose the right time to send, and use data analysis to achieve precision marketing.
As Black Friday is approaching, all major businesses are actively preparing for promotional activities. As the birthplace of Black Friday, many businesses in the United States attach great importance to this consumer festival and are preparing to carry out promotional activities on Black Friday to stimulate consumers' shopping enthusiasm.
Artificial Intelligence and Cybersecurity remain among the top technology trends in 2025. According to the SOFTSWISS survey, iGaming stakeholders rate the importance of AI and Machine Learning as 8.2 out of 10. In 2025, AI will remain crucial for personalisation, problem gambling detection and even decision-making automation.