How can group text messages be more effective?
"SMS" is a necessity for business operations, especially for brand merchants, as it is directly related to attracting new customers, promoting activation and final conversion. So how to send group text messages effectively? Many operators have not found a method yet. They might as well think through the following three questions before sending mass text messages:
1) Does your text message have a clear positioning: who is the message for, and what content can the customer get after reading it?
2) Don’t think that sending mass text messages is easy. If you do it, you will find that it is much more difficult than you think. After all, text messages may be spread, but they may also be directly deleted or even blocked by users.
3) Don’t believe the so-called “xx million revenues from one text message”. As a customer, would you place an order because of a text message? The answer is not. Only when customers slowly get to know you can they eventually place an order. There is a certain process involved.
So how can group text messages be more effective?
- The text message content information must be comprehensive. It is necessary to clearly tell the target consumers the information, and to answer the questions that the target consumers have after receiving the text message: "What is this?", "Who sent it?", "What does it have to do with me?", "What's in it for me?" ", "How to contact?" and other questions, the marketing words should be concise, concise and focused.
- SMS advertising has certain negative impacts in the current market environment. Target consumers are prone to have feelings of distrust or disgust toward SMS advertising, so these negative effects should be reduced or eliminated as much as possible within the limited text of SMS advertising.
- Trust. Trusted communications have low bounce and low unsubscribe rates. Conversely, if trust isn't there, there's a good chance that what you send will be considered spam. However, the establishment of trust requires long-term and continuous cultivation. Before sending each text message, you must think clearly about its purpose. Pure marketing content will often make users resist. Adding caring, educational, and information content will be more effective. Customer approval. The existence of SMS real-name and LOGO authentication can better build the credibility of the brand and gain the trust of consumers.
- The form of text messages can also be not limited to text and try to diversify the content. Rich media messages support a variety of graphic, text, audio and video formats, and present product information to users in a variety of forms. Its diversified forms of expression will also provide promotional diversion for merchants and store promotions, event notifications, and live broadcast previews that traditional text messages cannot. achieved communication value.
The sending time, sending content, and sending object of the text message all affect the effect of sending the text message. Marketing text messages are not just about sending information to customers, but also needing to understand the needs of customers. Being able to send marketing text messages to customers' needs at just the right time is truly successful marketing.