More money in marketing to compete in Brazil

Entain is considering a significant increase in its marketing spend for 2025 to effectively compete in the Brazilian market. Beyond marketing, Entain is focusing on other key areas to attract Brazilian bettors. The company is leveraging its local team and investing in product localisation to cater to the specific preferences of Brazilian consumers.

While the legal market in Brazil is eagerly anticipated, there have been growing concerns regarding certain regulatory measures, such as advertising restrictions and payment limitations. Some industry observers have expressed concerns that these measures could lead to delays in the market’s launch.

However, Entain’s CEO, Gavin Isaacs, remains optimistic about the January 1st, 2025 launch date, expressing confidence in the current regulatory framework. “We don’t expect there to be a delay, but we do encourage regulation,” Isaacs said. “We are fully regulated and that’s what we operate best in.”

Wood echoed this sentiment, stating that Entain generally supports the proposed regulatory measures, including restrictions on credit card usage and advertising requirements.