Industry News

Vietnam’s SMS marketing regulations, a Christmas surprise for Vietnam’s gaming industry

2024-12-15 06:04:41

Vietnam

Vietnam Gambling SMS: Interpretation of Decree No. 147 and the New Chapter of Legalization of SMS Marketing in Vietnam

At a time when Vietnam's gaming industry is undergoing major changes, Decree No. 147/2024/ND-CP (hereinafter referred to as "Decree No. 147") promulgated on November 9, 2024 has undoubtedly brought profound impacts to the industry and beyond. This decree not only marks a new stage in Vietnam's digital and online gaming ecosystem, but also brings major adjustments to Vietnam's gaming SMS, SMS marketing, and the entire SMS market. This article will explore in depth the main highlights of Decree No. 147 and its impact on Vietnam's gaming industry and SMS market, and analyze the unique advantages of TEXCELL MESSAGING LIMITED in the process of legalization of SMS marketing in Vietnam.

Main highlights and impacts of Decree No. 147

Comprehensive regulatory framework: Decree No. 147 specifies in detail the requirements for Internet services, domain names, cross-border content provision, and online gaming management, and imposes stricter compliance regulations on key stakeholders such as telecom operators, social network providers, app stores, and gaming platforms.
Restrictions on cross-border gaming: The decree tightens restrictions on cross-border gaming services, requiring foreign institutions to establish a local entity in Vietnam before they can legally provide online gaming services. This rule also applies to gaming platforms, aiming to protect local interests and control the flow of revenue.
New content rating system: A content rating system for players over 16 years old has been introduced to protect young audiences while creating a safer atmosphere in the digital environment, which is particularly important for gaming and betting platforms.
Data localization and user verification: International gaming operators must comply with strict data localization regulations and store user information within Vietnam. Users need to be verified through Vietnamese mobile phone numbers or ID documents to enhance the accountability mechanism.
App store supervision: Offshore gaming applications must comply with Vietnamese payment laws and submit gaming licenses, which will have an impact on platforms that bypass regulations.
Market consolidation and growth of licensed platforms: A strict regulatory environment may promote market consolidation, which will benefit licensed operators who can meet compliance requirements and create a more transparent and safer market for players.
Legalization of gaming SMS and SMS marketing in Vietnam

With the implementation of Decree No. 147, new changes have also come to the gaming SMS and SMS marketing field in Vietnam. The introduction of the decree means that the legalization process of SMS marketing in the Vietnamese market has been further accelerated, but it also puts forward more stringent requirements on the content, recipients and methods of SMS. For gaming operators, how to effectively use SMS marketing under the premise of complying with regulations has become an important issue.

Advantages of TEXCELL MESSAGING LIMITED in the Vietnamese market

In the field of gaming SMS and SMS marketing in Vietnam, TEXCELL MESSAGING LIMITED provides efficient and secure SMS sending solutions for customers in 200 countries and regions including Vietnam with its world-leading SMS mass sending services. The following are the company's unique advantages in the Vietnamese market:

Global coverage: The company can provide SMS mass sending services worldwide to ensure that information can be accurately and timely delivered to target mobile phones, including the Vietnamese market.

Compliance guarantee: TEXCELL MESSAGING LIMITED is well aware of the complexity of SMS marketing regulations in various countries and can provide customers with professional compliance guidance to ensure the legality and effectiveness of SMS marketing activities.

Efficient and stable: The company has strong technical support and stable server resources to ensure the efficiency and stability of SMS sending, meeting the high requirements of gaming operators for the timeliness of SMS marketing.

Customized service: In view of the characteristics of Vietnam's gaming industry, the company can provide customers with customized SMS marketing solutions, including content planning, sending time selection, etc., to maximize the marketing effect.

High-quality customer support: The company provides 24-hour customer support services to promptly solve problems encountered by customers during use and ensure the smooth progress of SMS marketing activities.

With the implementation of Decree No. 147, Vietnam's gaming SMS and SMS marketing fields will usher in new opportunities and challenges. With its world-leading SMS mass messaging service and unique advantages in the Vietnamese market, TEXCELL MESSAGING LIMITED will help gaming operators achieve efficient and secure SMS marketing under the premise of complying with regulations, and jointly promote the prosperity and development of Vietnam's SMS market.