KEY MARKET INSIGHTS

The global enterprise A2P SMS market size was valued at USD 50.99 billion in 2023. The market is projected to grow from USD 53.31 billion in 2024 to USD 76.18 billion by 2032, exhibiting a CAGR of 4.6% during the forecast period. The U.S. Enterprise A2P SMS Market is anticipated to grow significantly, reaching an estimated value of USD 9.19 billion by 2032, driven by Cost-Effectiveness and Higher Reaching Capabilities.

Enterprise Application-to-Person (A2P) SMS is the process by which businesses and organizations send automated text messages to individuals' mobile devices. These messages are generated by software applications or systems and are used for various purposes, such as marketing campaigns, customer notifications, alerts, and authentication processes. A2P SMS allows enterprises to engage with their customers, employees, and other stakeholders in a convenient and scalable manner, leveraging SMS as a communication channel. This communication method is facilitated through specialized messaging platforms, APIs, and infrastructure, ensuring reliable delivery and adherence to regulatory requirements.

The rise in mobile marketing and advertisements during the pandemic has surged the adoption of A2E messaging services. Furthermore, these services helped industries to engage customers and boost sales during the pandemic period.

ENTERPRISE A2P SMS MARKET TRENDS

SOCIAL Platforms to Provide Growth Opportunities for Enterprise A2P SMS

The rapid adoption of smartphone and internet services is boosting the SOCIAL (over the top) messaging platforms such as WhatsApp, Facebook Messenger, and iMessage, among others. The SOCIAL messaging platforms further provide the facility of sharing rich communication services such as images, videos, sound clips, emojis, and stickers. This helps in engaging customers over messages. The significant adoption of SOCIAL platforms has surged the market potential for A2P messaging.

The SOCIAL platforms offer authentication facilities that help in confirming user identity during signups. Various industries require authentications to confirm orders, provide timely notifications, confirm the delivery of orders, etc. SOCIAL-based A2P SMS helps these industries work more efficiently. For instance, the ticket booking service provider RedBus uses WhatsApp, an A2P messaging platform, to send a confirmed ticket to passengers. Along with that, the provider also offers facilities such as booking cancellation, refund status, live bus location, bus reviews, and offers. Thus, the SOCIAL messaging platform is likely to boost market opportunities.